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Merry Marketing: Engaging Holiday Travel Strategies to Grow Your Business
Adam Ortman | September 20, 2024
By Adam Ortman The most wonderful time of the year is nearly upon us — especially if you own or lead a hospitality business and want to attract travelers during the holiday season. But with everything else as busy as Santa’s workshop in December, how can you make sure your holiday travel marketing stands out? According to a survey by AAA, more than 115 million Americans traveled over the 2023 Christmas and New Year’s holidays alone (Thanksgiving and other major travel dates notwithstanding). And it’s not just about visiting family. While many Americans prefer to stay home during the holidays, about 6% of travelers took som...
2024 HSMAI Adrian Awards Open for Entries: Wish You Were Here
HSMAI | July 16, 2024
FOR IMMEDIATE RELEASE: McLean, VA (July 15, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for 2024 Adrian Awards. The theme for the 68th annual Adrian Awards competition is Wish You Were Here, highlighting the most memorable and successful travel marketing and public relations campaigns, ads, earned media programs, and experiential and digital experiences. Winners will be honored at the HSMAI Adrian Awards Celebration in 2025. "We have seen a remarkable increase in entries, with submissions growing by 20% annually since 2020," said Robert A. Gilbert, CHME, CHBA, president and C...
Why Hotels Shouldn’t Rely on ROAS to Measure the Success of a Campaign
Tina Markowitz | February 28, 2024
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Google Hotel Ads Bid Strategies Update: How Will It Impact Your Campaigns?
Cendyn | February 19, 2024
In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations. With Google’s recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let’s delve into what these changes mean and how hotels can navigate this transition effectively. Google Hotel Ads commission-based models to sunset The upcoming changes, slated to take effect on April 30, 2024, mark a significant shift away from commission-based bid strate...
Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
HSMAI 2023 Adrian Awards Open for Entries
HSMAI | July 18, 2023
McLean, VA (July 18, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2023 Adrian Awards. The 67th annual Adrian Awards competition focuses on WanderLOVE, highlighting the stories of remarkable marketing and public relations campaigns, ads, earned media programs, experiential and digital experiences that spark a love for travel, igniting a desire for exploration in travelers around the world. Winners will be honored at the HSMAI Adrian Awards Celebration, returning to the New York Marriott Marquis, February 13, 2024. “HSMAI is honored to acknowledge the innovators withi...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
How Travel-Intent Audiences Generated Incremental Revenue for a Northwest Regional Hotel Brand
GCommerce | October 17, 2022
Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts. Download our case stud...
