It’s ‘No Dough’ for Third-Party Cookies, According to Latest Google Announcement

Cendyn | September 18, 2024

Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies? Having said they would end the use of third-party cookies in the Chrome browser for the past four years, Google has now retracted this plan. Instead they’ve chosen a softer option by putting the onus on the consumer to opt-out. What’s the change? Following in the footsteps of Apple’s AppTrackingTransparency (ATT) on its Safari browser, Chrome now lets consumers choose if they wish to allow third-party cookies to track them. This announcement comes as no surprise since Google has been delaying a...