marketing channel
5 Reasons to Reevaluate Your Metasearch Marketing
GCommerce | February 14, 2024
TAs are gaining share, which means less profitable business, missed opportunities to connect with your guests, and losing out on valuable 1st party data. What can you do? Start by looking at your marketing channels that drive the most direct bookings. Metasearch is #1 and is the primary battleground to win back share from the OTAs. Start taking back your direct bookings with our playbook - 5 Reasons to Reevaluate Your Metasearch Marketing Strategies. ...
Digital Marketing and the Voice Channel: A Symbiotic Symphony
Travel Outlook | February 17, 2021
John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...
Choosing the Right Online Marketing Channel, a Concern for Business Owners
TripAdvisor | July 26, 2018
Online Reputation Management, Mobile Experience and Driving Direct Bookings Critical Areas of Focus for U.S. Travel Businesses, According to New TripAdvisor-Ipsos MORI Study NEEDHAM, Mass., July 26, 2018 -- TripAdvisor, Inc. (NASDAQ: TRIP) today announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor. The results of the study reveal a U.S. travel industry adapting to an increasingly mobile marketplace, focused on online reputation mana...
