marketing data
The Holy Grail of the Hospitality Industry: The Commercial Strategy Platform
Noelani Schroy | January 16, 2024
By Noelani Schroy The hotel industry is, once again, in a state of flux; the COVID pandemic forever changed how hotels operate, but we are currently in a second evolutionary phase, in which the convergence of technology and strong commercial leadership, is proving to be an operational imperative for hotels to ensure profitability over the long-term. An important first step in this new operational evolution is the implementation of a commercial leader to oversee all the internal departments responsible for revenue generation. In the past few years, commercial teams have started being established in big, branded properties, but today, it is i...
Cendyn Adds New CRM Analytics Reporting Feature to Award-Winning eInsight™ CRM
Cendyn | March 21, 2023
The new game-changing visual reporting for eInsight CRM is powered by Microsoft Power BI March 21st, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce the launch of CRM Analytics, a new reporting feature for Cendyn’s eInsight CRM. This innovative enhancement is designed to drive effective and impactful decision making for hoteliers at scale. With the addition of CRM Analytics, eInsight CRM has simplified the process of transforming hotel organizations’ marketing data into actionable insights to help drive revenue, engagement, and direc...
The Email Benchmarks – How Is Email Impacting Reopening?
Nicki Graham | July 15, 2020
By Nicki Graham How has reopening affected key email marketing metrics? In our recent Email Benchmark Report, we saw that even through a global pandemic, email continued to reign as the favored channel of communication for marketing and business. It has forged its way as one of the most effective ways to stay connected in a socially distanced world. As stated in our report, we saw a spike in email open and click-through rates and an increase in nights per booking in March and April 2020. This increase in nights per booking was due to a number of factors and different circumstances across the globe, but namely because those hotels...
GCommerce Releases Summit, a 24/7 Digital Marketing Reporting Suite
GCommerce | June 8, 2020
Hospitality companies will now have a turn-key reporting suite bringing digital marketing data together. Park City, UT (June 8th, 2020) – GCommerce, a leading, hospitality digital marketing agency, announced its release of Summit, a 24/7 cloud-based digital marketing reporting suite, which will give hoteliers the ability to access their marketing data at any time. For the last 18 months, GCommerce’s hotel clients have had access to the company’s online portal where they have been able to access their individual marketing reports built on the same technology as Summit. GCommerce has taken this technology and made it available to al...
