marketing demographics
The Stereotyping of Millennials Has Gone Too Far
Doug Kennedy | October 22, 2018
By Doug Kennedy Seems like just about every conference I speak at lately has another speaker addressing some topic related to "those Millennials." Likewise, seems like at least once a week every lodging publication I read has an article about the challenges of marketing to or the managing of Millennials. I certainly understand that this is an entertaining subject and there is value in personifying the demographics of various age groups for analytical purposes. Yet lately it seems to me that this is being taken too far. Hotel brands are being launched, training programs are being altered, HR recruitment methods are being changed, all to ...
The Changing Landscape of Hotel Management
Robert Rauch | May 18, 2018
As new technologies and demographics continue to change how the hotel industry operates, GMs and executives need to have a firm grasp on each catalyst. By Robert Rauch Shifting demographics and new technologies are primary catalysts for the evolving hospitality business; however, the impact on management is enormous. Led by revenue management but now including distribution channel management, social media marketing, Web 2.0, cybersecurity, human resources and more, this industry has been thoroughly transformed. The key is to have GMs and corporate executives who understand this. Here are a few things to consider. Revenue management may...
Turn Data into Insights to Know What Your Guests Want, Creating Memorable Hotel Guest Experiences Along the Way
the Author | March 8, 2018
By Terri Miller, Chief Executive Officer & Co-Founder at Concilio Labs Last week, I had a revelation while I discussed peanut butter. I chatted with a nice woman in the aisle at my local grocery store. We debated the merits of crunchy vs. smooth, natural vs. added sugar, and of course, generic vs. branded. We each left, satisfied, with different types of peanut butter in our carts. The options were seemingly endless, as the store stocked well over a dozen varieties across several brands and sizes. This small discussion illustrates an issue that hoteliers face every day. Beyond the obvious differences of luxury vs. budget, business v...
It’s Not All About Millennials
Chamberlin Public Relations | October 4, 2017
Why is every hotel trying to attract millennials these days? They aren't the only powerful demographic out there, and hotels shouldn't necessarily try to appeal to every generation. Here are some tips that will help hoteliers catch the eye of both Generation X and the baby boomers, and keep them coming back with their families. Baby Boomers These days, many baby boomers have retired and are eager to see the world. According to AARP, 99% of baby boomers planned to take at least one leisure trip in 2017, with an average of five or more excursions expected throughout the year. They are looking for relaxing vacations that give them a chance...
