Reconsidering the Marketing Director Position

Larry Mogelonsky | February 5, 2020

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As simple as it may be, while marketing is forever a somewhat nebulous pursuit, everyone understands revenue, particularly general managers and owners. This alone has meant that the Revenue Director has gained status over the marketing ninjas within the past two decades, and yet the two must still work harmoniously. Revenue is what drives our business. Revenue keeps the financial wolves at bay. Revenue is what allows paycheques to be written. Revenue equals cash flow and without it a property ceases operation. Accordingly, a revenue director is a critical member of your management t...