Tambourine Shares Three Easy Ways to Tighten the Bond Between Marketing and Revenue Management

Tambourine | August 6, 2018

The days of hotel marketers and revenue managers working in separate silos are over. Opening up dialogue and combining intelligence between these two departments are the first steps towards becoming a profit powerhouse. Here are three tips from industry leaders to optimize the connection between departments and keep them working in sync: 1. Give Each Other a Seat at the Strategy Table Bring revenue managers to marketing strategy meetings and vice versa. Each should be on hand when planning future pricing and marketing campaigns. Feedback between the departments should be fluid and open. "If marketing and revenue management teams don't c...