marketing metrics
Data-Driven Content: The Metrics That Matter
HEBS Digital | April 8, 2019
By Gil Christenberry, Content Team Lead at HEBS Digital DATA: CONTENT'S BEST FRIEND Not everyone realizes it, but data is content's best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, "What metrics can we track?" the question becomes, "Which metrics must we track?" Answering that question involves understanding the goal of the content in question. Knowing what you want your content to do helps you identify which metrics matter. Data is important at multiple stages throughout the content-creation process. Of course, we use data to evaluate the...
Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?
Tambourine | January 7, 2019
Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded hotel marketers. We fully recognize that the OMTM may be different depending on your property's needs, your career stage or your personal comp...
Tambourine Shares Why We Need to Talk About Hotel Marketing Metrics
Tambourine | September 21, 2017
Unfortunately for hotel marketers, our industry is drowning in metrics. From "look-to-book," to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much to measure, it's easy to get caught up in the wrong metrics. Don't waste precious time and resources by analyzing metrics that don't matter in the grand scheme. It's time to get perspective. So we've outlined 5 popular marketing KPIs that are currently distracting you from what really matters – driving traffic into your direct booking environment and call center. (As a bonus, we've also included the metrics that we think hotel marketers...
