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Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Flip.to Joins Choice Hotels as a Qualified Vendor (QV) To Directly Help Franchises Accelerate Growth and Drive Profitability
Flip.to | August 3, 2023
Choice Hotels brings access to the Flip.to marketing platform to its U.S. hotels across 13 brands Orlando, FL and Rockville, MD | August 3, 2023 — Flip.to, the marketing platform that helps reach, inspire, and win over travelers, is excited to announce it is now a Choice Hotels® Qualified Vendor (QV). The development lets Choice’s portfolio of legacy brands in the U.S. tap Flip.to to drive direct channel growth and convert LTR to revenue growth with impact tracked to reservations and in real-time. “We’re aimed at reimagining travel marketing. Inspiration is at the core of everything we build, and that’s something that resona...
Flip.to Positions for Scale With the Appointment of Product Growth Expert, Jon Ruggles, as Director, Partnerships
Flip.to | June 5, 2023
A demonstrated leader in hospitality, Ruggles brings the Flip.to platform to travel brands worldwide in order to drive impact for the industry and the communities it supports Orlando, Florida, June 5, 2023 – Flip.to, the marketing platform to reach, inspire, and win over travelers, is pleased to announce the appointment of industry veteran Jon Ruggles as Director, Partnerships. Tapped to bring his extensive experience from partnerships and product management to enterprise relationships and growth, his strategic vision will help accelerate the use of the Flip.to platform around the globe. Ruggles joins a team that’s delivering...
The New Era of Group Sales – 5 Ways Group Sales Changed for Good
Daniel Melnyk | February 21, 2023
By Daniel Melnyk While hospitality brands are well accustomed to seasonal peaks and declines in demand, the prolonged stand-still brought on by the COVID-19 pandemic was a rude – if not entirely devastating – awakening. Around the world, citizens canceled trips, tightened their social bubbles, brought their work home for the foreseeable future, and, most importantly, became accustomed to a socially-distanced way of living. At the same time, airport terminals resembled a post-apocalyptic movie set – desolate and quiet. Hotels remained uncharacteristically empty, roads emptied of their usual rush hour traffic, concert venues locked the...
Flip.to Names Dynamic Hospitality Technology Leader, Jessica Bush Aslanian, as VP, Commercial
Flip.to | July 14, 2022
A demonstrated strategic growth and operations leader, Aslanian brings the Flip.to platform to travel brands and groups, globally, to accelerate industry recovery and drive profitability Orlando, FL — July 14, 2022 — Flip.to, the marketing platform that helps reach, inspire, and win over travelers in reimagined ways, today announced the appointment of 30-year travel industry veteran Jessica Bush Aslanian as vice president of commercial. Aslanian is a results-driven, senior leader with expertise delivering large-scale product solutions. As VP, commercial, Aslanian will lead the charge to inspire growth for destinations, brands, gro...
Zoox Smart Data Announces New Verizon Integration as Part of Most Recent Feature Updates
Zoox Smart Data | May 24, 2022
Other new features include enhanced marketing campaign functionality and expanded options for surveys to further amplify the effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – MAY 24, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements...
Fuel Adds Robust In-App Functionality to Its AI-Powered Cross-Channel Marketing and Guest Engagement Platform
Fuel | November 19, 2019
Newly released platform update makes it easier than ever for hoteliers to create personalized marketing campaigns with in-app mobile and campaign building features. Myrtle Beach, SC – November 19, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced the launch of a powerful new feature set that has been integrated into its AI-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating guest data from every hotel system touchpoint and making it actionable, in order to create more personal...
7 Tips for Succeeding With Instagram Marketing
MDG Advertising | August 2, 2018
This year is set to be a big one for Instagram marketing. According to Social Media Examiner's annual report, in 2018 some 69% of marketers plan to increase their investment on the platform and 74% plan to learn more about how to best use the social network. What's driving this spike in interest? Largely, a quickly growing audience and considerable popularity with younger consumers: Instagram now has more than 800 million active users, with 71% of US adults ages 18–24 and 72% of US teens ages 13–17 utilizing it. However, while most marketers understand the power of the platform, actually establishing a successful presence re...
