Your Wine List Is Too Long

Larry Mogelonsky | October 18, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) One of the fundamental marketing principles I abide by is: Keep It Simple Stupid. While that fourth word is often incorporated only to make it into a highly memorable acronym (KISS), it is not far from the truth. Perhaps the more apt word is 'busy' in that we are all too rushed and distracted to notice everything that's happening around us. For example, you stand at a busy urban intersection. Have you noted what the make and model of every car that passes by? Have you read every billboard? Do you notice the attention to detail that goes into each person's fashion sense? We have so m...