Tourism Tidbits: How Effective Is Your Marketing?

Dr. Peter Tarlow | September 11, 2023

By Dr. Peter Tarlow September marks the end of the high summer tourism season in most of the Northern Hemisphere.  This was also the year that many companies got involved in politics and found themselves with negative marketing results.   The end of summer is also a good time to review your marketing efforts and ask yourself questions such as: How successful were your marketing efforts? What should you have done differently? What successes or challenges did you face that you were able to control and what was beyond your control? How did you handle problems that were beyond your control? Often tourism and travel profes...