Hotel Digital Marketing in a Down Economy

GCommerce | February 2, 2023

These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud.  We all know it's here, but maybe if we refuse to acknowledge its arrival, it’ll somehow spare us the battle ahead.  Sorry to burst that bubble, but the battle is about to begin. Reading the Tea Leaves GCommerce provides real time reporting to our hundreds of clients; meaning we sit on a metric-ton of data.  In the last 90 days: Website conversion rates dropped 36.5% in November 2022 versus October and 26% over November 2021. Portfolio wide ADR in November increased by $50, while overall revenue dropped an astonishing 4...