marketing spend
Why Hotels Shouldn’t Rely on ROAS to Measure the Success of a Campaign
Tina Markowitz | February 28, 2024
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Marketing in Uncharted Waters – The COVID Era
Ajay Mehtani | May 22, 2020
By Ajay Mehtani It’s a tough world, a difficult & unprecedented situation as the hospitality sector is on a standstill globally! So, should Marketing Spends be put on hold during this time? Should we all go home and hope to return when demand picks? No. There is no denying the fact that this pandemic has affected all aspects of our lives and changed the way we conduct our businesses. The Marketing teams also need to embrace this change to make their content and messaging relevant for the current scenario. Some of the factors that the Marketing, Revenue & Sales Teams should consider during these unprecedented times include: ...
