marketing strategies
Almost Every Hotel or Resort Customer Reads Guest Reviews
Accor | June 17, 2024
A staggering 97% of hotel guests have consulted guest reviews when looking to book a stay in a hotel or resort, according to a new report from Accor, a world leading hospitality group. The report, based on research1 carried out amongst 5,000 travellers across five European countries who stayed in a hotel or resort during the last 12 months, reveals that almost four in ten (38%) guests do so every time they book a stay, and a further 38% do so most of the time. According to the study, guest reviews and ratings are the second most important factor in the booking decision process, ranking just behind rooms and amenities, and surpassing cri...
Top 9 Strategies on How to Use TikTok in Your Hotel
Agustina Lagos | September 1, 2023
By Agustina Lagos When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is loved and hated in equal parts (don't ask me which side I'm on).But the truth is that TikTok is growing at lightning speed and has become the most popular social platform. Even more than Instagram. Do you want to learn how to start implementing TikTok in the marketing strategy of your hotel? Keep reading and I'll tell you how to get the most out of this exciting social network. What is TikTok and why use it in hospitality? First, let's leave behind the idea that social ...
How Marketers and Employers Can Provide a Spirit of Vacation All Year
The Conference Board | June 29, 2023
What people seek on their vacation provides a window into their emotional, mental, and even physical needs. These insights can serve as input—at any time of the year and for companies beyond the travel sector. Marketing and employer branding strategies can offer delights, experiences, and sensations similar to those which people look for on vacation. Insight for What’s Ahead: The June edition of the Consumer Confidence Survey® from The Conference Board shows that people across age groups want to have a good time with friends and family, escape daily routines, and enjoy good food. But there are differences: under 35-year-olds are...
Is Facebook Still an Effective Marketing Vehicle for Hotels?
Lodging Interactive | May 16, 2023
For years, critics have been prognosticating the downfall of Facebook, with many so-called "experts" predicting that the platform's user base would dwindle, and its relevance would fade. However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. In this post, we share our thoughts on why Facebook remains the top platform for marketers, thanks to its powerful ad targeting and ROI tracking abilities. The Failed Predictions The Decline of Facebook's User Base: Many experts had claimed that Facebook's user b...
Exploring MDM vs. CDP in Hospitality
Laurent Idrac | April 11, 2022
Before you deploy a Customer Data Platform to build omnichannel marketing strategies, ensure you’ve got a solid Master Data Management process to centralize and normalize the necessary data that will feed your CDP. By Laurent Idrac, Hapi As the hospitality industry navigates its way through recovery, there’s been a collective shift throughout operating departments toward a guest-centric strategy, deploying solutions to improve guest satisfaction, capture more direct bookings, and drive revenue at each touchpoint along the guest journey. The longstanding dream of a golden customer record – a single profile offering a 360-degree vi...
Getting the Most Out of Influencer Visits to Your Property
Sarah Segal | February 21, 2022
By Sarah Segal Influencer marketing can be a valuable means of reaching new audiences, but not every influencer will be a right fit for your property. If you’re going to go through the effort of hosting an influencer (and often a plus one or family) on the property, you should be confident they will showcase your hotel or resort in the best possible light. Here are a few guidelines to help you ramp up your hosting game. Destination - For starters, if you want to attract influencers, it's essential to make it a high-touch experience at the outset. Have a designated place for influencers to request a stay at your property. We ...
3 Ways to Appeal to a New Generation of Buyers
Ken Shanley | January 27, 2022
By Ken Shanley As business analysts dissect the latest numbers regarding the ongoing labor shortage – commonly known as “The Great Resignation” – they’re uncovering some startling trends that suggest the problem is far from over; according to a Goldman Sachs survey referenced in a recent Forbes article, of the 40% of the workers who say they plan to quit their current job in the near future, two-thirds of them are actually retiring, and they say they’re not coming back. So, hotels need to get ready for a new way of doing business because a new generation of buyers is entering the marketplace – and your sales team better be...
5 Sales Strategies to Win More Business in 2022
Amadeus | January 20, 2022
Many questions are on the minds of hospitality leaders as they think about 2022 and strategize new, creative ways to generate revenue. While COVID-19 recovery has largely been driven by domestic, leisure travelers, groups and corporate bookings are starting to return. In the US alone, group meeting volume increased 30% in October 2021 over the previous month. Additionally, the average number of attendees and event space used surpassed pre-pandemic levels. This has sales and event professionals asking, “What’s driving the latest group business trends?” and, “Will this be the year corporate travel returns?” As events bounce back...
