PR vs. Advertising: Which Marketing Tactic is Best for Hospitality Start-Ups?

JLNPR Inc. | December 15, 2016

By Jennifer Nagy, President of JLNPR Inc. There's a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn't true. While each has benefits, there are many reasons that PR is more effective for start-ups – especially for those in the hospitality industry. Here are five examples of when using PR will be more effective than advertising for hospitality start-ups: When you need to educate your audiences One of the most exciting things about working in the hospitality industry is the innovation that you experience first...