marketing technology
Artificial Intelligence in Hotel Marketing: Use Cases and Perspectives
BEONx | February 8, 2024
Although the technology has advanced significantly in recent years, a real revolution in Artificial Intelligence occurred only last year. But in the tourism industry its true impact will be based on how it is implemented for practical purposes. A group of experts from leading hotel chains spoke about it recently at FITUR, read on to find out more. Madrid, 8th February 2024 - Within the framework of FITUR, the international tourism fair that took place recently in Madrid, a round table discussion entitled "Artificial Intelligence in hotel marketing: real use cases" was co-organised by BEONx and Hotelverse. Moderated by Lore...
Clairvoyix and Vizergy Digital Marketing: Partnering to Drive Incremental Revenue for Hospitality Clients Is Showing a Strong Uplift in Bookings
Vizergy | April 25, 2023
Leveraging our combined expertise in digital and direct marketing results in new revenue opportunities for the Hospitality Industry LAS VEGAS, NEVADA (April 25, 2023) – Clairvoyix and Vizergy are announcing a strategic partnership that is already benefiting our joint customers with cloud-based hospitality specific sales and marketing automation solutions, made possible by a cohesive, comprehensive, and complementary set off of direct marketing tools including web site design, paid and organic search tools, email marketing, analytics, and more, all backed by two professional services organizations that count decades of on property hospita...
Marketing: From Brand Multiplicity to Brand Authenticity
Dr Elisa Chan | October 26, 2021
By Dr. Elisa Chan Before the pandemic, hotel brands were at a crossroads with increasingly brand agnostic consumers and ever-expanding brand portfolios. But there is evidence that the pandemic may have led to consumers’ renewed appreciation for a well-recognized brand name that assures quality and instills trust. This change in consumer behavior will impact brand management strategies in several significant ways. De-emphasizing brand-proliferation strategies In 2010, room demand jumped 6.5% as the industry emerged from a recession. This marked the beginning of a decade-long, demand-fueled brand proliferation that now provides...
If You’ve Got It, FLAUNT IT!
Vizergy Digital Marketing | October 28, 2020
Creative ways to invite locals to your hotel October 28, 2020 By Jen Cialfi We often forget some of our favorite aspects of our vacations – the colorful food, the view from the pool, the calming ambiance of the spa. Those activities and moments during your stay are made possible by the amenities offered to you by the hotel. Your unique on-site amenities can help make the guest experience memorable. We’ve talked a lot about putting heads back in beds, so let’s look at some other ways to generate interest and business at your hotel by using what you already have. Work with Your Space Work life has changed. The days you spe...
NAVIS Identifies New Direct Channel Strategy that Doubles Bookings
NAVIS | September 26, 2017
Top reservation sales and marketing technology provider for the hospitality industry reveals an all-new channel strategy that's disrupting the status quo, outlined in a new ebook and being showcased at upcoming events BEND, Ore. (September 26, 2017) – In their continuing effort to help lodging operators drive more profitable reservations, NAVIS has released a new e-book titled, The Holistic Approach to Direct Bookings: Integrating Online and Offline Efforts to Increase Revenue. The 18-page guide, available for download at https://learn.thenavisway.com/open-ebooks/direct-bookings-the-holistic-approach, is a must-read for hotel and ...
NAVIS Introduces First-to-Market Solution to Recent Vacation Rental Listing Site Changes
NAVIS | August 10, 2017
Latest NAVIS technology update captures and tracks lead data to ensure HomeAway® policy changes do not have a negative impact for owners and property managers BEND, Ore. (August 10, 2017) – NAVIS, the No. 1 reservation sales and marketing technology provider for the hospitality industry, this week revealed the first-to-market solution in response to the recent HomeAway changes that have created concern and uncertainty for many vacation rental owners and property managers. On June 21st of this year, HomeAway announced that they would no longer distribute booking lead email addresses and phone numbers, creating concerns about th...
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
Milestone | August 8, 2017
Learn about the "must have" marketing technologies and strategies for 2018 August 8, 2017, Santa Clara, CA –Milestone announced today that it will be hosting a webinar focused on the technologies and strategies digital marketers will need in 2018. The webinar, titled Digital Marketing Essentials for Your 2018 Budget, is scheduled for Thursday, August 17 at 10:30 am PT. "As we start edging closer to 2018 the pace of change is as fast as it's ever been," said Walter Paliska, Vice President of Marketing for Milestone. "Staying ahead of your competitors means investing in the right technologies and the right strategies – at the ...
