marketing to boomers
[Infographic] It Pays to Know Your Hotel Guest
SHR | November 1, 2017
In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. But only one in five guests report being fully engaged. Learn how these low engagement numbers translate into a huge opportunity for hoteliers as SHR walks you through understanding, reaching, and converting more hotel guests from every generation. ...
Millennials vs Boomers: Who is More Likely to Unsubscribe from Hospitality Emails?
Ryan Solutions | April 5, 2016
After running the numbers for opt-out trends one week and millennial email behavior the next, we wondered whether opt-out rates change in relation to age. Said another way, do millennials unsubscribe from hospitality emails more often than boomers? Here's what we found. The Goods To find our answer we looked at email campaigns sent to over 6,000,000 recipients during the last three months by a dozen hotels and resorts. We then found the opt-out rates for Boomers, Millennials, and two in-between groups to cover Gen X and plotted them below. Millennials (age 15-30) averaged an opt-out rate of 0.26%. Boomers (age 51+) averaged an opt ...
