marketing to millennials
Worried About Reaching Out to Your Millennial Guests? Top 5 Things You Can Do to Attract Them
Hotelogix | May 9, 2018
Millennials are the first generation that grew up with close proximity to internet, mobile phone/smartphones and televisions. Their exposure to technology sets them apart from the previous generations. Talking about millennials in the hospitality industry, their entire experience - right from making the reservation to checkout, they expect something new from the hotel. They use their phones to book hotels, on the go. They look at guest reviews before booking their stay. They are not satisfied with the word 'average', they need more. That's why, hoteliers must find newer ways to market their properties to this young, tech-savvy and deman...
Video: How Critical are Millennials for Hotel Brands?
Stuart Pallister | May 7, 2018
By Stuart Pallister The topic of millennials and hospitality was featured in a panel session during the 9th Young Hoteliers Summit at Ecole hôtelière de Lausanne. How critical are the millennials for hotel brands? Andreas Scriven - Head of Hospitality & Leisure, Deloitte. When it comes to millennials, it's about the way of doing things which may be linked to service but they're just faster. Things happen faster. Brands keep on coming again and again, so saying that millennials are different is completely wrong. However, they're born with a smartphone in their hands, so they don't have time for bullsh*t. What hotels need...
Hotel Marketing to Millennials
Casey Munck | April 3, 2018
By Casey Munck Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever on travel, with 26% saying they spent more on vacations than in the previous year. What's more, they are also taking charge in helping plan vacations with their parents, with multi-generation travel making up 32% of anticipated domestic trips, higher than any other generation. They are obviously ready to travel and willing to spend on what matters to them, offering tremendous marketing opportunities. However, they are not often swayed by traditional marketing methods. To effectively ta...
How to Attract the Millennial Market? Watch the Trends
Lorraine Abelow | February 26, 2018
By Lorraine Abelow What draws the demanding Millennial market to luxury travel experiences? Since they work hard and play hard, these travelers seek adventure in an authentic environment – be it city or resort property. A digital PR agency that specializes in the field monitors the emerging trends worldwide to best position its clients for success with this ever-shifting market. In is vital to secure coverage in the outlets that are meaningful to them from Outside Magazine to Huff Post to Skift and social media influencer marketing is an absolute must, because statistically it has been shown to build brand awareness in a big way. ...
Differentiating Lifestyle Hotel Brands in an Increasingly Competitive Category
Court Williams | December 6, 2017
By Court Williams The millennial's idea that they have everything they need and nothing they don't (lyrics from Homegrown by the Zac Brown Band) has caught on among travelers of this generation, and they have embraced lifestyle-focused options within established hotel brands like Marriott's Moxy wholeheartedly. Is this a just a passing trend, though, or is it a shift in philosophy that's here to stay? To determine the answer, I believe we need to look at who makes up the bulk of the travel market, and why they travel. Millennials Making Waves Statistics from Mintel show 83% of millennials took a leisure trip during 2016, compared with o...
[Infographic] It Pays to Know Your Hotel Guest
SHR | November 1, 2017
In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. But only one in five guests report being fully engaged. Learn how these low engagement numbers translate into a huge opportunity for hoteliers as SHR walks you through understanding, reaching, and converting more hotel guests from every generation. ...
Are Hotels Coveting only Half of the Millennial Market? Part Two
David M. Brudney | September 21, 2017
By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Part I dealt with understanding the millennials and their mindset - - now spending more than $200 billion annually on travel - - the influence of personalization, local expertise, location, and technology on their travel preferences - - Faced with the very real impact of Airbnb and other alternative-lodging providers, I ended Part I with a question: what hotels can do/are doing to compete? What hotels can do/are doing to compete? In competing with lodging rentals, hotel brands have taken note and taking action. Hotels are working to individualize their prop...
Are Hotels Coveting only Half of the Millennial Market? Part One
David M. Brudney | September 18, 2017
By David M. Brudney, ISHC, Founder and Principal, David Brudney & Associates Like so many of you, I am smitten with reports on how hotels - - heavily coveting the critical millennial market - - are battling competitors such as Airbnb, HomeAway, and other short-term home-sharing lodging industry providers, for share of market in this new sharing economy age. Millennials currently spend more than $200 billion annually on travel; and they plan to increase frequency and spending Inspired by destinations and authentic experiences 44 percent of millennials prefer rentals to hotels Airbnb understands the millennial's mindset Nearly half ar...
