marketing to older guests
[Infographic] It Pays to Know Your Hotel Guest
SHR | November 1, 2017
In an increasingly competitive hotel market, truly knowing and engaging your guests has never been more important, and that includes understanding their generation. But only one in five guests report being fully engaged. Learn how these low engagement numbers translate into a huge opportunity for hoteliers as SHR walks you through understanding, reaching, and converting more hotel guests from every generation. ...
Millennials Might Have the “Cred”, but Older Guests Have the Cash
GuestRevu Ltd. | August 22, 2016
There is a preoccupation in the current hospitality industry with targeting the millennial guest, and there is no doubt that this massive generation has impressive spending power. However, they are not the only travel consumers for you to target, and they might not even be the most lucrative (yet). People reaching old(er) ages and approaching or entering retirement are still an important part of the travel economy. Through their spending in the hospitality and leisure sector, people over the age of 65 years contributed £37 billion to the UK economy in 2013, a Barclays report found. More importantly, the same report found that beca...
