marketing to visiting children
Tourism Tidbits: Marketing To and Protecting Visiting Children – Part Two of a Two Part Series
Dr. Peter Tarlow | April 8, 2019
by Dr. Peter Tarlow Last month Tourism Tidbits examined the marketing issues that surround child or young adult tourism and travel. This month Tourism Tidbits takes on a second aspect of this segment of the tourism and travel industry. It is a specific and continuously more difficult issue: that of providing travel safety for the child and young adult market. Safety and security are always a concern of the travel industry, no matter who the traveler might be. A major issue when dealing with children is their safety and security. In the case of young travelers the situation becomes even more difficult and emotional. There are many reason...
Tourism Tidbits: Marketing To and Protecting Visiting Children - Part One of Two
Dr. Peter Tarlow | March 6, 2019
by Dr. Peter Tarlow One of the most difficult segments of the tourism industry to which to market protect the children or young adult segment, In reality this segment breaks down into at least four sub-segments, and each of these has its own challenges and opportunities. Although in most nations the law defines a child as anyone who is not an adult (under 18 years of age) from the perspective of tourism there are major differences between an infant and a teenager. These differences manifest themselves in not only how we market to them but the products that we offer. One way to analyze this multivariate market is to divide the child/youn...
