martin soler
Technology in Hospitality, Evolution, Innovation and Guests
Martin Soler | December 11, 2020
By Martin Soler - Partner at Soler & Associates In hospitality, technology is a complicated problem. For an industry that has historically excelled and set the bar for customer experience, buying technology solutions has not been on the top of the list. Not because hoteliers like to be old fashioned, but because until recently guests really didn't care. Guests do care about the quality of the mattresses; they care about the wear in the carpets. They care about hot water, air conditioning and operational elevators. But innovation and competitive advantage in guest experience and comfort is not going to come from installing an elevator ...
Food for Thought: The Future of Revenue Management and Maybe Starbucks + More
Martin Soler | August 1, 2018
By Martin Soler It is always interesting to stop and look back at where the industry is going. We can imagine a future from our current stand point but as things happen that future is rarely what we imagined. And while it may have some parts of it, there are always twists and turns we didn't predict. Our industry has the advantage of being one of the few that can't entirely be replaced by tech or other solutions. As long as we live, we'll need a place to sleep, but that doesn't mean things wont change. Amazon's founder famously said they focused on what wont change and tried to build for that, the trick is pinpointin...
