Martyn Barnes to Bring IHG’s New voco™ Brand to Australia’s Yarra Valley in 2021

IHG | August 7, 2018

Entrepreneur Martyn Barnes has signed a management agreement to badge his new Yarra Valley property as voco™, IHG's new upscale hotel brand, making it the second voco signing for Australia. Victoria's Yarra Valley has built a reputation as one of Australia's premier wine regions, famous for its chardonnay and pinot noir, as well as for bringing big name artists like Robbie Williams, Stevie Nicks and John Farnham to perform at Rochford Wines' annual Day on the Green concert series. The trouble is it's never had a great hotel to welcome its visitors after a day of wine tasting and music. voco™ Yarra Valley will be the first gl...