matt tutt
How Hotels Can Mitigate the Digital Impact of Natural Disasters
Matt Tutt | October 17, 2017
By Matt Tutt With this year's Atlantic hurricane season being one of the 10 most active hurricane seasons on record (14 named storms and 8 hurricanes), combined with the devastating earthquakes in Mexico, the hotel industry in these affected areas have taken a serious hit—both physically through damage to their properties and financially through the loss of bookings. The Miami Herald reported that hotels in Miami-Dade were only 42 percent full between Sep 6 and 9, nearly 38% less than the same time last year. Tourism to Caribbean islands in the hurricane belt, whose islands experienced some of the worst damage, may take even longe...
Do Keywords Still Matter in SEO for Hotels?
Matt Tutt | July 26, 2017
By Matt Tutt In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we'll need to step back and briefly look at the history of SEO. The meta keyword tag was introduced back in 1995, first popularized by search engines such as Infoseek and AltaVista. Placed alongside the meta title and meta description tags in the <head> section of a website, the meta keyword tags were important indicators to early search engines as to what kind of content a webpage contained. Example of keywords used in meta tag Back then search engines weren't clever enough to be able to in...
