Dual-Branding Hotel Trends

Colliers International | October 5, 2016

by Matthew Mintier While dual-branding a hotel is not new, its popularity among developers has definitely taken off in the last few years. Today there are fewer than 100 dual-branded hotels in the United States. Based on data collected from Hotel Market Data, there are currently 46 dual-branded hotels under construction in the US, with another 41 in the planning stages that will likely begin construction within the next 12 months. Dual-branded hotels, also known as two-in-one hotels, are simply two branded hotels generally in a single structure run by the same operator. However, the choices faced by developers and operators can be anyth...