An Unhealthy Booking Ecosystem – Relying On One Source of Digital Bookings

Matthew Stubbs | May 17, 2017

By Matthew Stubbs An unhealthy booking ecosystem is slowly emerging in the hotel meetings sector – and it needs to be stopped. The hotel meetings sector is going from strength to strength, with some regions of the world seeing dramatic growth in the meetings business. In Asia, for example, sales and team meetings are growing more than 20 percent year on year, according to American Express Meetings & Events. But we need to make sure that as the hotel meetings industry digitalises and booking goes online, it doesn't fall into bad habits – especially the most dangerous habit of all: dependence on a single channel for di...