Customer Feedback on Hospitality Experiences: 5 Best Practices

Dr Matthias Fuchs | September 1, 2022

By Dr. Matthias Fuchs Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector. This article summarizes five best practices grounded in consumer psychology research that businesses should consider when inviting customers to leave feedback on hospitality experiences. Collecting customer feedback is important Asking for guest feedback has become the norm in the hospitality industry. According to the travel websi...