matthieu mauguin
5 Tips to Outsmart Competition in the Post-COVID Hotel Market
Matthieu Mauguin | July 9, 2021
By Matthieu Mauguin As travel slowly begins to recover, a renewed hospitality market is emerging. Most notably, travellers’ behaviour has been drastically affected by the pandemic, which is bound to impact the way hotels envision their acquisition strategy for years to come. Properly handling this radical shift in the market is no small task and will require hotels to demonstrate both long-term foresight and impeccable execution to thrive. Moreover, we can expect the post-COVID hospitality industry to grow increasingly competitive. Indeed, the lengthy period of lockdown, during which hotels saw very little to no commercial activity, g...
6 Key Learnings From an Unprecedented Year in Hospitality
Matthieu Mauguin | January 18, 2021
By Matthieu Mauguin An inspiring look at the gains and losses that the Covid crisis has brought upon the Hospitality industry. The future is remarkably hopeful and full of innovation-driven malleability. Resiliance and courage displayed by the industry At the end of 2019, hospitality professionals seemed to have a good idea of what to expect in 2020. From the impending advent of new AI solutions to the generalization of online marketing, most analysts predicted that the industry would keep on riding its growth spur towards a complete digital transformation. Enter the COVID-19 outbreak, and, alongside it, the emergence of an apocalyp...
COVID-19: The Great Hospitality Reset
September 9, 2020
By Matthieu Mauguin Do you ever feel like time can go by at different speeds? While on vacation, an entire week may go by in a few hours, whereas at work, a bad day can sometimes feel interminable. This is often described as the elasticity of time which is strictly a matter of perception: your brain either produces stimulants which cause an overestimation of the flow of time, or depressants/anesthetics which have the opposite effect. However, in the last few months, it seems like this feeling took a literal turn. The COVID-19 outbreak warped the concept of time, both subconsciously and literally. Early 2020 already feels like a decade a...
Negotiation-Based Pricing: The Future of Direct Bookings for Hotels?
Matthieu Mauguin | April 11, 2019
By Matthieu Mauguin Looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. Before the deregulation years, most hotels stuck to a traditional model of rates, based on economic fundamentals, such as cost price and profit margin. The rise of neo-liberalism allowed for ambitious and previously unseen business tactics. One of them, first developed in the context of airlines, was the variable pricing strategy known as Yield Management. Understandably, Yield Management was a true game-changer which quickly generated large profits for lots of companies in multiple industries, and was propelled to...
