maximizing hotel revenue
4 Ways to Use Big Data to Enhance Guest Service and Maximize Hotel Revenue
Manon Campbell | March 15, 2021
By Manon Campbell The world's most valuable resource is no longer oil. It's data. Smartphones and the internet have made data the currency of our times. Nearly every activity, whether it's going for a run or watching TV, creates a digital trace to be tracked and analyzed. Data's influence on the hospitality industry is nothing new. But hoteliers still are grappling with the concept of big data, referring to the large volume of data that inundates businesses on a day-to-day basis. After all, it's not the amount of data that's important; it's what you do with it that matters. Tapping the power of big data can yield significant di...
How to Maximize Hotel Revenue in 3 Easy Steps
David Eisen | June 19, 2019
By David Eisen A hotel operator, a hotel owner, and an asset manager walk into a bar… sounds like the setup to a terrible joke, right? But growing and maximizing revenues is no laughing matter, especially in a listless RevPAR environment. According to a recent equity note from Baird, RevPAR growth expectations in the U.S. have declined by 25 to 50 basis points since the beginning of the year. HotStats data shows that 2019 Q1 RevPAR was up 1.2 percent over the same period last year; in Europe, RevPAR was only up 0.7 percent over the same period. The data are clear: Rooms revenue is waning, and not growing at the same pace as in years p...
