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Making Your Website ADA Compliant: What Businesses Need to Know
Michael Del Gigante | February 25, 2020
By Michael Del Gigante Many businesses fail to take a key thing into account when developing and maintaining their websites: accessibility. Specifically, they don’t consider whether their sites meet the requirements of the Americans with Disabilities Act (ADA). While accessibility challenges aren’t new—websites have long been difficult to use for those with certain disabilities—a number of recent court cases have pushed the issue into the limelight and highlighted its importance. Why is accessibility so critical? What’s going on with the recent legal actions? How can you make your website ADA compliant? Here’s what ...
7 Mobile Marketing Trends to Watch in 2020
Anthony Del Gigante | February 5, 2020
By Anthony Del Gigante Which mobile trends are likely to have a major impact on marketing in the year ahead? That question is particularly challenging to answer in 2020 because we're in a period of transition: current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won't be felt this year. As Forrester Research put it in a recent report: "Yes, [5G] will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010." In other words, 5G is something you should definitely be thinking about, bu...
10 Resolutions Every Marketer Should Make for 2020
Michael Del Gigante | December 17, 2019
By Michael Del Gigante It’s time to make some work-related New Year’s resolutions. For most marketers, that’s no easy task. There are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming. So, where should you start? Which approaches should you consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year: 1. I will remember that social networks a...
Baby Boomer Travelers: What Marketers Need to Know [Infographic]
Michael Del Gigante | December 10, 2019
By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...
6 Reasons Why Facebook Is Essential for Hospitality Marketing
Michael Del Gigante | November 22, 2019
By Michael Del Gigante It’s easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many. However, the reality is that it’s far from just another marketing channel: for hospitality brands, Facebook is a uniquely powerful platform that has distinct advantages and holds unparalleled opportunities. What are these advantages and opportunities? What makes the social network so special? Why should marketers remain bullish on it after all thes...
10 American Brands That Get Patriotic Marketing
Michael Del Gigante | July 3, 2019
As Americans prepare for the July 4th celebrations this year, patriotism is on the rise. That’s not conjecture, but fact: According to a recently released survey of 5,862 US consumers conducted by Brand Keys, the share of people who consider themselves extremely or very patriotic increased across all age groups between 2018 and 2019. For marketers, this rising tide of patriotism presents powerful opportunities to connect with consumers. However, it also presents difficulties. As the researchers note in their report: “We live in an era of political polarization, consumer tribalism, and increasingly fervent social movements…Not onl...
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
MDG Advertising | August 23, 2018
Are you unsure about how to measure the return on investment of your social media marketing? If so, you're not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively. This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task. The truth is that it's not. While measuring social ROI does take some time and work, it's absolutely achievable for firms of all types. So, how can brands tackle this problem? To find out, check out the key findings below, a...
