mdg advertising
7 Mobile Marketing Trends to Watch in 2020
Anthony Del Gigante | February 5, 2020
By Anthony Del Gigante Which mobile trends are likely to have a major impact on marketing in the year ahead? That question is particularly challenging to answer in 2020 because we're in a period of transition: current mobile technologies are still transforming consumer and business behaviors in crucial ways, but the effects of the next big thing—5G wireless—likely won't be felt this year. As Forrester Research put it in a recent report: "Yes, [5G] will matter for industrial players, but to consumers, 5G in 2020 will feel like 3G in 2004 or 4G in 2010." In other words, 5G is something you should definitely be thinking about, bu...
10 Resolutions Every Marketer Should Make for 2020
Michael Del Gigante | December 17, 2019
By Michael Del Gigante It’s time to make some work-related New Year’s resolutions. For most marketers, that’s no easy task. There are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming. So, where should you start? Which approaches should you consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year: 1. I will remember that social networks a...
Baby Boomer Travelers: What Marketers Need to Know [Infographic]
Michael Del Gigante | December 10, 2019
By Michael Del Gigante In their rush to court younger consumers, travel marketers sometimes overlook an important demographic: baby boomers. Members of this cohort, defined roughly as those born between 1946 and 1964, are especially valuable because they often have the income and time to take multiple trips each year: 70%: The share of total US disposable income controlled by baby boomers $6,600: How much boomers spend on leisure trips each year, on average 4 to 5: How many leisure trips boomers take each year, on average What are the key motivators and behaviors of this group? To find out, check out MDG Advertising’s ...
6 Reasons Why Facebook Is Essential for Hospitality Marketing
Michael Del Gigante | November 22, 2019
By Michael Del Gigante It’s easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many. However, the reality is that it’s far from just another marketing channel: for hospitality brands, Facebook is a uniquely powerful platform that has distinct advantages and holds unparalleled opportunities. What are these advantages and opportunities? What makes the social network so special? Why should marketers remain bullish on it after all thes...
TikTok 101: Understanding the Rapidly Growing Social Network
Michael Del Gigante | May 7, 2019
By Michael Del Gigante As in life, the only constant with social media is change. Just as marketers were starting to feel comfortable with the current landscape, along has come a fresh, rapidly rising network: TikTok. As eMarketer recently put it: "Not since Snapchat has any app shown as much potential as TikTok to disrupt the existing social media world order." In an in-depth profile of the app—titled "How TikTok Is Rewriting the World"—The New York Times was just as effusive, stating: "TikTok will change the way your social media works—even if you're avoiding it." What's the big deal? What exactly is TikTok? How popu...
Travel and Hospitality Marketing Budgets for 2019: 4 Trends to Watch
Michael Del Gigante | October 11, 2018
By Michael Del Gigante As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team at MDG Advertising recently analyzed a host of recent analyst reports and industry surveys to find out. What came from that deep dive are these four key trends trends that every travel and hospitality firm should be watching closely in the year ahead: 1. The Power of Search When it comes to travel and hospitality marketing, search has become the digital workhorse. Newer channels may get more buzz, but it's search that continues to mo...
How to Measure Social Media ROI: A 4-Step Plan for Marketers [Infographic]
MDG Advertising | August 23, 2018
Are you unsure about how to measure the return on investment of your social media marketing? If so, you're not alone. According to The CMO Survey, only 23% of senior marketers say they can determine the impact of their social efforts quantitatively. This struggle is understandable: assessing all the various types of organic social engagements that happen across multiple platforms can often feel like impossible task. The truth is that it's not. While measuring social ROI does take some time and work, it's absolutely achievable for firms of all types. So, how can brands tackle this problem? To find out, check out the key findings below, a...
7 Tips for Succeeding With Instagram Marketing
MDG Advertising | August 2, 2018
This year is set to be a big one for Instagram marketing. According to Social Media Examiner's annual report, in 2018 some 69% of marketers plan to increase their investment on the platform and 74% plan to learn more about how to best use the social network. What's driving this spike in interest? Largely, a quickly growing audience and considerable popularity with younger consumers: Instagram now has more than 800 million active users, with 71% of US adults ages 18–24 and 72% of US teens ages 13–17 utilizing it. However, while most marketers understand the power of the platform, actually establishing a successful presence re...
