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Medallia Research Finds 61% of Consumers Are Willing to Spend More for Personalized Experiences, But Only 25% of Experiences Are Highly Personalized

Medallia | February 15, 2024

In hospitality and retail, consumers say the least personalized parts of their experiences are during their stay and while in store, providing key opportunity for brands PLEASANTON, Calif.--Medallia, Inc., the global leader in customer and employee experience, today announced the findings of its new research report, Understanding Personalization Efforts in the Hotel and Retail Industries. In a research study of 1,749 hotel guests and 1,905 retail consumers, Medallia found a strong link between personalization and overall satisfaction, validating earlier research that showed 61% of consumers are willing to spend more with companies if...

Nearly 2-in-5 Hospitality Workers Considering or Have Plans to Leave Their Job in the Next Two Months

Medallia | November 4, 2021

SAN FRANCISCO, CA – November 4, 2021 – New research released today by Medallia, Inc., the global leader in customer and employee experience, reveals that 38% of hospitality workers say they’re considering or already have plans to leave their jobs in the next two months. This and other insights are available in the full report, Global Staffing Report: Employee Experience Impacts Hospitality, released today by Medallia Zingle, the leading intelligent messaging provider used by some of the world’s biggest hospitality brands. For the report, Medallia surveyed more than 1,250 travel and hospitality workers from the United States, Uni...

Responding to Social Media Boosts a Company’s Bottom Line, New Research Finds

Medallia | March 19, 2015

Medallia study finds that hotels that respond to social media reviews grow occupancy rates faster than social media laggards PALO ALTO, CALIF., March 19, 2015 — Hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don't, according to a study released today by Medallia (www.medallia.com), the global Customer Experience Management (CEM) leader. The study examines customer and business data from over 4400 hotel properties worldwide to understand and quantify the impact of social media engagement on a company's revenue growth, customer satisfaction and social reputation. Resu...

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