media
Tourism Tidbits: Dealing With the Media
Dr. Peter Tarlow | September 5, 2019
By Dr. Peter Tarlow Almost all tourism businesses, be they attractions, Convention and Visitor Bureaus (CVBs), regional or national tourism offices, or travel providers have to deal with the media. Tourism businesses and offices seek positive publicity or at times react to a news story. Often these news stories are negative and if not dealt with can do great harm to a particular tourism industry. We can hypothesize that a successful tourism industry or enterprise must stand on four legs, these being: (1) it must offer a good product, (2) it must provide good service, (3) it must have good publicity, and (4) it must offer...
Five Tips to Make the Media Ecstatic About Your Establishment
Melissa DiGianfilippo | July 25, 2019
By Melissa DiGianfilippo The hospitality industry can be intensely competitive, so getting noticed by the public (or not) can make or break your hotel. The problem is getting attention for the right things and in ways that provide a solid ROI. That's where a public relations strategy and plan for your brand comes into play. Public relations is less expensive and often far more effective than traditional advertising, but the most significant obstacle is engaging with the media. Without the media, your story is less likely to reach the public. From travel bloggers and influencers to reporters, writers, and other media professionals, here ...
