meeting and group sales strategies
Brilliant Closing Tactics Every Hotel Sales Manager Should Know
Groups360 | November 14, 2017
The most successful hotel sales managers and directors don't wait until the end to make the close. They're working the close from Day One. Modern meeting planners are savvy buyers and aren't easily swayed by standard tactics. So, don't stop viewing the close as a 'make it or break it' moment. Provide value, grounded advice, the right tools and reinforce your hotel's unique assets, amenities and service culture throughout the ENTIRE sales process. We turned to our own team of meeting advisors, who are responsible for hundreds of millions of dollars in group bookings, for their smartest 'closing' tips for hotel sales teams. Showcase What ...
Enhancing Your Voice Channel Sales with ‘Moments in Time’
Larry Mogelonsky | February 24, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) In this era of electronic communication, where faceless automated RFPs prevail, the challenge of booking corporate groups has exploded. With the advent of the electronic RFP, the number of actual submissions has increased exponentially, making it incredibly difficult for a single property to standout. This article is specifically addressed to your sales team members. In particular, those individuals who are charged with the daunting task of continually filling in your meetings space for group events. How do sales team members differentiate your property from competitors? How do they express...
