meeting planner
Knowland Reveals a Significant Lift in Data Usage by Conference and Convention Centers
KNOWLAND | February 29, 2024
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Secondary Markets Beat the Top 25 in Meeting and Events Growth in January, Knowland Reports
KNOWLAND | February 8, 2024
Lexington leads secondary markets, while Nashville heads the Top 25 ARLINGTON, Va. — Feb. 8, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, was up 16.1 percent, while top growth secondary market city, Lexington, Ky., had a 76.4 percent uptick in meetings and events for the month. This exposes a trend that indicates meeting planners are sometimes opting for secondary destinations to reduce costs. This d...
Nashville Hits 31.5 Percent Meeting and Event Growth in October, According to Knowland
Knowland | November 8, 2023
October event volume increased 12.8 percent compared with last year ARLINGTON, Va. — Nov. 8, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville experienced strong growth for meetings and events since last year at 31.5 percent. Las Vegas came in second with 20.3 percent year-over-year growth. Overall, U.S. industry growth of meetings and events increased by 12.8 percent. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashville was the hot spot for conventio...
Chicago Leads in U.S. Meetings and Events in May for Second Month
Knowland | June 7, 2023
Data reveals 70.4 percent year-over-year growth in U.S. meetings and events, according to Knowland ARLINGTON, Va. — June 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, continued its monthly monitoring of the top 25 markets to identify those that are leading the industry in meeting and event volume. Today the company announced the Chicago market led the U.S. meetings and events industry by volume for May for the second month in a row. Second place again went to Washington D.C., with Los Angeles/Long Beach in third. This data is a subset of Knowland’s sales in...
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Daniel Melnyk | June 2, 2023
By Daniel Melnyk The traditional approach of rapidly processing a high volume of leads is inefficient, so how can hotels use technology and service to drive more bookings? Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningfu...
Groups360 Announces Over a Million Guest Rooms on GroupSync for Instant Group Booking
Groups360 | November 9, 2021
Event organizers can now access 1,020,800 group guest rooms across 6,500 hotel properties worldwide NASHVILLE, TN – November 9, 2021 – Groups360 today announced that meeting and event planners can book group rooms instantly at over 6,500 participating hotel locations from independent properties to branded hotels such as Hilton, IHG, and Omni. Properties in 1,100 markets offer over 1,000,000 rooms for sale each night through GroupSync Marketplace, Groups360’s solution for booking meetings and events. GroupSync Marketplace provides instant online booking for groups, a simplified RFP process providing direct access to nearly 200,000...
BENCHMARK’s New “Meeting the Moment” Initiative Offers a Vision for Meetings in 2021
BENCHMARK®, a global hospitality company | March 11, 2021
Expert Team of Leaders Offer Personalized Solutions for Planners The Woodlands, Houston, Texas - March 11, 2021 - As the meetings industry continues to confront the profound changes and challenges brought about by the COVID-19 pandemic, BENCHMARK®, a global hospitality company, is launching a visionary new educational initiative to help meeting planning professionals. “Meeting the Moment” is a strategic initiative designed to address today’s issues while laying the foundation for safer, healthier and more productive meetings in 2021. The program provides customized information and solutions to help planners deal with the complexities ...
How Hotels Are Getting Back to the Business of Meetings
Fran Worrall | January 26, 2021
Although in-person events may look different, the outlook is optimistic By Fran Worrall With the arrival of a COVID-19 vaccine, can the return of meetings and conferences be far behind? Although the pandemic has no doubt changed the way events will be held—at least for the foreseeable future—most hoteliers and industry experts are feeling optimistic. In fact, many properties and meeting planners are already glimpsing signs of life after COVID. “We’re seeing an increase in inquiries, especially in the second half of 2021,” said Blair McSheffrey, vice-president of global & hotel sales at Sonesta, who attributes the uptick...
