meeting planners
Nearly 50 Percent of Meeting Planners Dissatisfied With Costs, According to 2024 State of the Meetings Industry Report
KNOWLAND | January 31, 2024
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2021 Meeting Planner Survey Reveals Key Insights as Industry Accelerates Into Recovery
Knowland | November 17, 2021
65 percent of respondents have meetings booked in the 4th quarter of 2021 ARLINGTON, Va., Nov. 17, 2021 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and ConferenceDirect, a full service in-person, virtual, and hybrid meeting solution company, announced the results of a survey entitled, 2021 Planner Survey: The State of the Meetings Industry, designed to help industry professionals understand the current state of recovery from the meeting and event managers’ perspectives, including what they expect and plan to prioritize as the industry accelerates towards reco...
With Clairvoyix, Hotels Can Direct Market to Their Meeting Planners and They will NOT Have a Payment Due Until 2021
Clairvoyix | May 27, 2020
Clairvoyix extends their successful Rapid Recovery Response program to help hotels and resorts when and how they need it most. LAS VEGAS, NV (May 27, 2020) – Clairvoyix, the leader in enterprise class, hospitality-specific marketing automation, announces their latest program designed to give hotels and resorts who are ready to market to groups some much needed financial relief. The Clairvoyix Rapid Recovery Response – R3© solution is being extended to address the problem of marketing to meeting planners that may not want to book until the fourth quarter of 2020 or even into 2021. “We recognize that many hotels and resorts have h...
Planners: Collaborate With Suppliers to Wow Your Attendees
Lynne Wellish | August 6, 2018
By Lynne Wellish When starting out in the industry and learning to source and procure, I made the mistake of always asking how much things were—often overlooking other factors. I played a tug of war with all my suppliers, forgetting we had the same goal, a happy client and repeat business. Then one day it hit me, I had a budget and its purpose was to craft the event and communicate a message to the participants. Those tools are used to reach the goals and objective and to show an ROI. Sitting down with your AV team and other suppliers not only expands your options and creativity, but creates great synergy. Case Study: The Event Ca...
4 Ways to Win the Hearts and Contracts of Meeting Planners
Groups360 | October 13, 2017
Every group is different. Every meeting planner is unique. Every event comes with its own set of objectives, attendee patterns, and complications. Then, why does your hotel's group sales managers continue to sell the property the same way, over and over again, no matter the group? Here's the kicker: Meeting planners know they are being sold to. They see it when you insist on trekking them out to the golf course during a site inspection, even when golf isn't relevant to their group. They see it when you fail to ask them the right questions or give biased answers. They see it immediately in your cookie-cutter proposal. Instead of presenti...
Uncover the Best Sales Leads in a Pile of RFPs
Groups360 | August 15, 2017
Not converting as much group business as you expected to this year? Before you start pointing fingers at any particular sales manager, consider this: Your hotel may be receiving TOO MANY leads. Right now, hotel sales departments are drowning in RFPs – qualified or not. This is caused by meeting planners casting out a too wide a net for proposals and sending them to the inboxes of 10+ hotels that may or not be the best fit. As a result, sales managers spend a bulk of their prime selling hours sifting through this barrage of potential business simply trying to determine which are the BEST leads to pursue. Then, and only then, can th...
The Type of Group Business Marketing That Attracts Meeting Planners
Groups360 | March 30, 2017
Are your once-successful group business marketing efforts not producing as much interest and leads? It's not surprising. Too often, hotels settle for recycling their groups sales and marketing assets year after year, instead of giving them the deep overhaul they deserve. Don't fall into the tempting trap of merely updating your current sales kit with a handful of new photos or sprinkles of new verbiage. Here's what we suggest to hold meeting planners' attention: Revamp Your Destination Marketing Pages Reconsider how you're selling and marketing your biggest asset – your destination. You know that planners need to also market the d...
What Do Meeting Planners Actually Want? Here’s the Surprising Survey Results…
Tambourine | January 19, 2017
Looking for the ultimate tip to booking more group business this year? Get inside the planner's mind to find out what marketing they prefer, respond to, and act upon. So, we decided to do just that. To help hotel sales managers win at various phases of the sourcing process, we partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analyzing the data, we discovered some things you might expect along with some surprises. Use this data to shape your sales...
