meeting space optimization
Loews Hotels & Co Realizes Highest Catering Revenues in Company History With IDeaS
IDeaS | February 15, 2023
Loews Hotels is an American luxury hospitality company that owns or operates 26 hotels in major city centers and resort destinations across the United States and Canada. Approximately 20 percent of revenue comes from meetings and events, and reporting on its function space metrics was becoming cumbersome due to the volume of data processing. As an industry innovator, Loews Hotels & Co knew they would need to find a better way to evaluate group business, including the value and revenue of the guest rooms, meeting space, and ancillary revenues, which are crucial to optimizing meeting space and increasing profitability. Automating Func...