meetings and events data
Knowland Webinar Presents Q1 2022 Meetings Industry Recovery Update
KNOWLAND | April 13, 2022
Will 2022 be the biggest “in the year, for the year” group bookings in hospitality history? ARLINGTON, VA — April 13, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, will hold a webinar on April 20, 2022, at 1:00 pm ET to share the latest data for the meetings and events industry. In this webinar, attendees will see the status of meetings and events for Q1 2022 and what it looks like by market and segment, as well as an updated forecast through 2024. Attendees can register here. Will 2022 be the biggest “in the year, for the year” group booking yea...
Knowland’s Meetings and Events Report Indicates March Meetings Up 55 Percent From February
Knowland | April 6, 2022
428 percent increase over March 2021 and significant growth for the second month in a row in 2022 marks a turning point for meetings and events market ARLINGTON, Va. — April 6, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for March. Meetings volume from February to March increased 55.5 percent. Even more significant is a 428 percent increase over March 2021. Individual recovery metrics (average attendees and average space used) are level with 2019. Additionally, March 2022 achieved a 47.5 percent recovery of eve...
Knowland Provides Data-Driven Insights to Jumeirah Emirates Towers
Knowland | March 9, 2022
Landmark luxury hotel in Dubai selects Knowland to gain insight into local meetings and events business opportunities, better understand market trends, and book new revenue ARLINGTON, VA — March 9, 2022 — Today Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced that Jumeirah Emirates Towers in Dubai has selected its platform to gain insights into Meetings, Incentives, Conferences, and Exhibitions (MICE) business trends. The iconic Dubai hotel is looking to Knowland to provide its sales team with the leverage it needs to be more productive in uncovering meetings and ev...
Knowland Announces Expanded Partnership With Aimbridge Hospitality
Knowland | February 23, 2022
Best-in-class management company turns to data analytics to ramp up group sales and gain a competitive advantage ARLINGTON, Va./PLANO, Texas — Feb. 23, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that Aimbridge Hospitality, a leading global hospitality company, has expanded its partnership with Knowland to provide access to meetings and events data for sales teams at the property level. Management companies such as Aimbridge Hospitality are turning to Knowland to increase group revenue, improve sales team productivity, and better understand ma...
Knowland Revolutionizes Group Business Development With Launch of the Estimated Revenue Calculator
KNOWLAND | January 19, 2022
Improves sales team productivity by identifying opportunities with the highest account value ARLINGTON, VA — January 19, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today enhanced its platform with the Estimated Revenue Calculator (ERC), designed to help hotels prioritize sales efforts based on the total account revenue potential of sales leads. The ERC calculates the total estimated revenue of accounts associated with booking opportunities, featuring detailed spend by revenue category, to streamline sales decisions for optimal revenue and profitability. ...
Knowland Sights Indicators of a Stabilizing Meeting Industry as Native Seasonality Asserts Itself Into Normal Patterns
KNOWLAND | January 5, 2022
ARLINGTON, VA — January 5, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for December. Although December U.S. group meeting volume decreased 16.8 percent over November 2021, this change is in line with normal seasonality trends. Reflecting the latest industry reaction to new virus concerns, the average number of attendees dipped in December. However, average space used edged closer to the 2019 metric. • Average attendees decrease from 2019 – The average number of attendees per event in December 2021 was 101...
Knowland and Amadeus Partner to Provide Industry-Leading Meetings and Events Insights
Knowland | September 22, 2021
Trusted partners come together to help hotels gain efficiencies, deeper event insights, and prepare for the return of group business ARLINGTON, Va. — Sept. 22, 2021— Knowland, the leader in AI-powered meetings and events data for hotels, convention and visitor bureaus, and conference centers, and Amadeus, the leading provider of hospitality technology solutions, today announced a partnership to enhance meetings and events insights and increase sales efficiency for hospitality companies focused on growing their share of group revenue as business rebounds. The partnership will integrate data from the Amadeus Sales and Event Management...
Knowland Reports U.S. Meetings and Events Volume Growth of 25.5 Percent for August 2021
KNOWLAND | September 8, 2021
Average space used per attendee at the same level as 2019 for the first time since the pandemic ARLINGTON, Va. — September 8, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released monthly meetings and events data for August. The numbers reveal that August U.S. group meetings volume increased 25.5 percent over July 2021. The Top 25 Markets continue to dominate the growth metrics for number of meetings. This is strong performance as earlier in the year growth was led by the secondary and tertiary markets. • Average attendees increase over 2019 – The ave...
