Meetings Recovery Forecast
Knowland Wins 2023 Skift IDEA Award
Knowland | August 10, 2023
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7 Surprising Trends That Will Change The Way Hotels Handle Groups and Events Business
Daniel Melnyk | May 10, 2023
By Daniel Melnyk Within the hospitality world, a new phenomenon is circulating – “revenge travel.” The concept is simple, albeit impactful for the industry; after 2+ years of pandemic-related restrictions, travelers are eager to make up for lost time and canceled trips. Basically, revenge travel is the global phenomenon of people booking big trips to ‘take revenge’ against the pandemic. This trend has acted as a key catalyst in the undeniable rebound of the hospitality industry. However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. From weddings to birt...
Knowland Meetings and Events Data Shows 163.9 Percent Growth Over July 2021
KNOWLAND | August 4, 2022
Seasonal decline from June is less than typically experienced pre-COVID ARLINGTON, Va. — Aug. 4, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released its monthly meetings and events data for July reporting a significant increase of 163.9 percent over July 2021. Although there was a 15.5 percent decline from June, this is related to normal seasonality, however, it is still less than typically exhibited pre-COVID. Average attendees per event increases – The average number of attendees per event for July 2022 was 121, compared to 64 in July 2021 and 91 in...
Knowland’s Meeting Recovery Forecast Q2 Update Reflects Stronger Than Expected Performance
Knowland | July 20, 2022
Q2 performance fuels adjusted forecast to reach full market recovery in 2023 ARLINGTON, Va. — July 20, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released the quarterly update to its U.S. Meetings Recovery Forecast (MRF) and associated Top 25 U.S. Meetings Recovery Forecast (MRF25) showing improved projected performance with a goal of providing the hospitality industry with predictive insights into event recovery over the next three years. Click here to view the most current forecasts. Kristi White, chief product officer, Knowland, said: “Each month of the...
Knowland Issues Quarterly Event Activity Forecast
Knowland | April 20, 2022
The U.S. Meetings Recovery Forecast remains stable and still on track with March exceeding recovery targets and some markets at or near recovery by end of 2022 ARLINGTON, Va. — April 20, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released an update to its U.S. Meetings Recovery Forecast (MRF) and associated Top 25 U.S. Meetings Recovery Forecast (MRF25) to provide the hospitality industry with predictive insights into event recovery over the next three years. Click here to view the most current forecasts. Kristi White, chief product officer, Knowland, said:...
Knowland Issues Its Quarterly Event Activity Forecast
KNOWLAND | January 12, 2022
The U.S. Meetings Recovery Forecast remains stable with no significant shifts in meeting patterns beyond normal seasonality changes ARLINGTON, VA — January 12, 2022 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released an updated U.S. Meetings Recovery Forecast (MRF) to provide the hospitality industry with predictive insights into event recovery over the next three years. The forecast remains unchanged from its initial release in November. Knowland’s MRF provides the percentage of demand growth as the industry moves into recovery. The highlights from the last...
