meetings trade organization
Corporate Travel Industry Must Embrace Emerging Technology to Remain Competitive and Accelerate Growth According to New Research From GBTA and Cvent
The Global Business Travel Association | August 8, 2024
Report outlines the importance of technology in the business travel industry as a disruptor and enabler with artificial intelligence and blockchain at the top of the emerging technology list The time for technology to transform, disrupt and accelerate business travel growth is here – according to a new study, “The Future is Now: Technological Transformation in Corporate Travel,” published today by the Global Business Association GBTA, the world’s premier business travel and meetings trade organization, and made possible by Cvent, an industry-leading meetings, events, and hospitality technology provider. Based on a survey of bus...