7 Surprising Trends That Will Change The Way Hotels Handle Groups and Events Business

Daniel Melnyk | May 10, 2023

By Daniel Melnyk Within the hospitality world, a new phenomenon is circulating – “revenge travel.” The concept is simple, albeit impactful for the industry; after 2+ years of pandemic-related restrictions, travelers are eager to make up for lost time and canceled trips. Basically, revenge travel is the global phenomenon of people booking big trips to ‘take revenge’ against the pandemic. This trend has acted as a key catalyst in the undeniable rebound of the hospitality industry. However, it wasn’t just trips that were canceled ad nauseam over the course of the pandemic – it was also groups and events. From weddings to birt...