The Dual-Branded Hotel: Operational Efficiencies, HR Cautions and Future Value

Leora Lanz | July 14, 2015

by Leora Lanz and Megan Carmichael The dual-branded hotel concept is speculated to have a number of origins; Looking at the hospitality industry as a whole, a comparison that comes naturally is one to dual-branded restaurants. Two restaurants under one roof could be viewed as a close similarity as housing two hotel brands under one roof, but in reality, the two are actually quite different. The level of complexity is the catalyst that distinguishes the two. Rather, the dual-branded hotel concept seems to have evolved from the premise of "owning all four corners of a highway exit." A company could own all four corners, yet have different...