Peachtree Group Appoints Melissa Ross Smith as Chief Operating Officer

Peachtree Group | May 25, 2023

ATLANTA (May 25, 2023) – Peachtree Group ("Peachtree") announced the appointment of Melissa Ross Smith as Chief Operating Officer. Ms. Smith will be responsible for the overall performance, strategy and organizational development of Peachtree and its operating businesses. She will report to Greg Friedman, managing principal and CEO, and will be a key executive team member. "As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business," Friedman said. "Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be ...