Big Data Look into Mena Travel Uncovers New Insight

ADARA | May 10, 2016

Research into travelers to the Middle East and North Africa reveals regional travel trends MOUNTAIN VIEW, California, May 10th, 2016 – Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel data platform ADARA. The research, which used ADARA's insight into millions of travel actions every day, shows that travelers to the MENA region are 78% male, compared to 67% globally, and are more likely to be elite travelers, with 38% having traveled First or Business class in the last three months. They also spend a high rate on hotel rooms at $...