Tourism Tidbits: Some Merchandising Ideas in the Age of Pandemics

Peter Tarlow | February 5, 2021

By Dr. Peter Tarlow Even with the arrival of vaccines, and the hopeful large-scale inoculations, tourism leaders know that these next few months will not be easy. In many places there has been a second or third wave, and other nations are now dealing with alternative strains of the virus.  Until the pandemic ends it will be necessary to increase our merchandizing skills both for tangible products and for those products that are intangible but very much a part of the travel and tourism experience.  Due to the Covid-19 economic meltdown throughout much of the world, how we market and merchandise may determine the difference between an ac...