What are Impact Studies and Why are they Necessary in Today’s Hotel Climate?

Meri Keller | March 16, 2016

By Meri Keller With nearly 4,100 hotel projects totaling nearly 500,000 rooms under contract in the U.S., and 17.1% increase in rooms under construction year-over-year according to the most recent STR Pipeline Report, the impact of new hotel supply is a major concern for existing hotel owners. The major hotel brand families seek to capitalize on this expanding supply by extending the geographic reach of their existing brands and developing new brands targeting ever-narrower market niches. Some savvy developers seek to multiply brand equity through the development of dual-branded hotels that allow a single hotel project to affiliate with...