Update Your 800 Message on Hold to Encourage Direct Bookings and Cross-Sell

Doug Kennedy | June 20, 2018

by Doug Kennedy On many levels, marketing in the hotel industry has advanced rapidly, yet at most hotels and brands, the "message on hold" (MOH) scripting is stuck in the 1990's. Whether you call a hotel directly or call into its central reservations office, after the auto-attendant places you in queue the MOH nearly always direct callers back online again and again throughout the scripting. Here are some common phrases: "Did you know that the fastest way to book a reservation is online? It's the easy and convenient way to plan your experiences." "For faster service, you can make a new reservation online at www.ourhotelname.com " "H...