messaging
Hoperator Launches Messaging Guest Relations Manager
Hoperator | July 27, 2017
Hoperator combines live chat and guest messaging for independently owned travel and hospitality businesses. Hoperator's co-founders Michael Foltz and Chris Douglas noticed that OTA's (online travel agencies) dominate paid and organic search, and many independent businesses lack the financial resources and technical knowledge to market themselves competitively. Hoperator gives these businesses an edge by helping them utilize their key differentiator; their own customer service. Besides simplifying the booking process by bringing it directly into chat, Hoperator connects guests with staff throughout their stay, creating a virtual, on-dema...
Hotel Messaging Is at a Crossroads
ALICE | November 9, 2016
Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various messaging channels, as well as for the development of their own messaging apps. Despite of, or perhaps because of this growth in messaging, several fault lines have emerged in its adoption. In Part 1 of this piece, we look at messaging's place in the industry -- how brands are using it and why they've taken to it with such verve. In Part 2, we discuss the five of the biggest conflicts we're seeing emerge in this hospitality messaging revolution. And in Part 3 we look at how ALICE is...
