meta search
Et tu, Brute? Why “Book on Google” and “Book on TripAdvisor” Will Be a Nightmare for the Industry
the Author and HeBS Digital | September 28, 2015
By Max Starkov Topic of the Day Background Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their "Instant Book" feature over the past year or so (now called "Book on TripAdvisor"), which, at up to 15% commission, is a de facto OTA-like channel. Recently Google launched a copycat service -"Book on Google", which is a similar OTA-like/commission-based option in their Hotel Price Ads (HPA) meta search program. Now both Google and TripAdvisor are running two parallel tracks within their meta search programs: A. OTA-type of a program, based on commissi...
HeBS Digital Joins the HSMAI’s New York Chapter Panel to Discuss Meta Search Best Practices
the Author and HeBS Digital | May 1, 2015
By Margaret Mastrogiacomo Recently, HeBS Digital participated in the HSMAI's New York chapter panel entitled "A Meta Conundrum" discussing the "ins and outs" and "ups and downs" of meta search. Patrick Merryman, who leads meta search at HeBS Digital, provided an in-depth industry perspective and insight on the topic including ways hoteliers can maximize returns on the platform. Read on for the top five questions and key takeaways discussed during the panel. 1. How would you describe the current state of Meta Search, and how would you prioritize Meta Search marketing? Meta Search marketing is not a new frontier in digital marketing and h...
Let’s Keep It Real: The Truth About Hotel Meta Search
Vikram Singh | March 9, 2015
by Vikram Singh Hotel marketing types love trends. Every day there is the same old story about a new thing that changes everything. It's always a thing that, if the hotels would only start doing it, or hire an agency to do it, or subscribe to a tool that would do it... the heavens would open and it would rain revenue. I'm sure everyone remembers (if they are not still living in) the Social Media Monetization Era. Now, the new craze is Hotel Meta Search. Unfortunately, over the past few years, its virtues have been overstated, to say the least. Yes, it's a channel worth trying. But no, it's not a magical weapon that will transform your o...
