Metamediaries Forcing Hotels to Adapt

Chris Nieberding | April 7, 2015

By Chris Nieberding Online travel agencies (OTAs) were among the first to enter this realm. Today, new companies are attempting to compete with the OTAs through a different business model to control the search platform rather than the booking process itself. Introduction The growing use of online shopping is drastically changing travel consumer behavior. This shift in behavior is transforming the business dynamics of hotels at a rate with which the industry has been unable to attain. The customer now has countless ways to interact with hotels, whether directly or indirectly, on all points of their experience: from the hotel search to t...