metasearch
GCommerce Partners With Inntopia as Its Trusted Metasearch Provider
GCommerce | May 1, 2024
Metadesk, a GCommerce platform, has partnered with Inntopia, establishing Metadesk as the preferred provider for best-in-class metasearch management. Inntopia helps resorts and hotels with multiple systems to sell every product their guest needs in a single booking engine and unify data into a central guest database to improve booking revenue, marketing performance, and guest service. Expanded Partnership Benefits: Holistic Marketing Strategy: Leveraging Inntopia's innovative platform and Metadesk's customized approach, guest data, inventory management, and marketing initiatives are seamlessly integrated. This creates a unified...
GCommerce Partners With Jonas Chorum as Its Preferred Metasearch Provider
Jonas Chorum | April 17, 2024
Metadesk, powered by GCommerce, has established a partnership with Jonas Chorum its preferred provider for metasearch management solutions. Jonas Chorum, a subsidiary of Jonas Hospitality, is an industry-leading provider of hotel management solutions, trusted by 1,200+ hotels. Their suite of products includes a hotel PMS, CRS, POS, as well as guest and staff mobile apps. Their commitment to providing distinctive, guest-centric technology resonates seamlessly with Metadesk’s objective of enhancing direct bookings while prioritizing the overall guest experience. Key benefits of the expanded partnership include: Strategic Market...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing
GCommerce | January 4, 2023
Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...
How Changes at Google Are Impacting the Hospitality Industry
Brett Thoreson | November 2, 2022
By Brett Thoreson Google has won the metasearch war, and hotels are looking to the online search powerhouse to drive more direct bookings Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of the internet. If we want to know the answer to a question, the lyrics from a song, the date of an event, the location of a business, the public rating of a restaurant, or the details of a travel destination, we Google it. The platform is as much a noun as a verb. Its utility is inherently baked into our personal and professional ...
Cloudbeds Amplify, The New Digital Marketing Solution, Launches Worldwide to Help Lodging Businesses Win More Bookings
Cloudbeds | October 27, 2022
Cloudbeds releases globally available and fully-managed digital marketing solution with key metasearch partners including Google Hotel Ads, Tripadvisor and Trivago, to help lodging businesses boost their online presence and maximize revenue. (SAN DIEGO) — Oct. 27, 2022 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, announced today the global launch of Cloudbeds Amplify. The new fully-managed digital marketing solution is designed to equip independent lodging businesses with the visibility and resources they need to compete effectively online to win...
Make It Meta: What Is Metasearch and Why It’s Important for Travel Marketers
Dave Goulden | February 3, 2022
By Dave Goulden, VP of Product at Sojern Hotels are always looking for new ways to attract travelers and drive direct bookings. From display ads to social media, video to native, marketers already have a great mix of options at their fingertips. However, a healthy multichannel marketing approach doesn’t stop there. In today’s marketing landscape, hotels must also leverage metasearch, as it has the power to drive big results. Metasearch has the potential to be one of the most powerful marketing channels available for travel brands. Metasearch helps travelers with one the most important factors when considering travel: price. Travele...
